Beyonce Releasing New Fragrance ‘RISE’ In February 2014

Fri, December 20, 2013 11:34am EST by 7 Comments
Beyonce Rise New Perfume

Queen Bey has been a busy bee! She will release a new, empowering fragrance, RISE, in February, she revealed on Dec. 20. Read more about the scent below.

“The spirit of RISE encourages women to be all that we are,” Beyoncé said in a press release. The new fragrance is centered around orchids (Pantone’s color of the year for 2014, coincidentally), and is presented in a luxe gold bottle, designed by Ken Hirst.

Beyonce’s ‘RISE’ — Her New Perfume Is Announced

“For Beyoncé, gold symbolizes luminosity, optimism and strength,” the perfume house said in a press release.

RISE is a sexy, intoxicating scent — it has top notes of Italian Bergamot, Golden Apricot and Iced Basil Sorbet. The middle notes consist of a blend of Gold Symphony Orchid, Freesia Blossom and Natural Jasmine Sambac. The bottom notes round it out — Autumn Woods Accord, Cashmere Musk and Vetiver Extract.

Women’s Wear Daily reports more about the inspiration behind the scent:

“The fragrance concept is a about female empowerment and finding the inner strength that makes women so beautiful. [Beyonce] has done a lot of fruity florals. She’s done gourmands. Pulse was this electric citrus-y floral. This is sexy and sophisticated. We tested it in multiple countries with excellent results,” said Marsha Brooks, Vice President of Global Marketing at Coty Beauty.

More On The ‘Bold’ & ‘Playful’ Scent

Beyonce collaborated with Loc Dong, a perfumer at (International Flavors & Fragrances) IFF for her new fragrance.

“The Orchid is the centerpiece of RISE. The Golden Apricot helps create a bold statement that is also playful,” Loc says.

The fragrance will be available in three Eau de Parfum sizes — 0.5 oz, 1.0 oz, and 1.7 oz bottles.

Are you excited to buy Beyonce’s newest perfume, HollywoodLifers?

— Dory Larrabee

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