It’s a big day for Ri-Ri! On Nov. 1, MAC Cosmetics announced that for 2014, Rihanna will be the spokesperson for their Viva Glam collection!
Rihanna Hearts MAC has been taking over all year, and while her last collection comes out in December, it will NOT be the end of the collaboration after all! As the spokesperson for MAC’s Viva Glam campaign, Rihanna will be lending a hand to help an amazing foundation — all proceeds of Viva Glam’s lipstick and gloss help men and women suffering from HIV/AIDS. She tweeted a first look at her Viva Glam products right here!
Rihanna Named Spokesperson For MAC’s Viva Glam Campaign
MAC’s Aids Foundation was created in 1994, and has raised $270 million through the sales of Viva Glams’ lipstick and gloss — it’s so amazing that Rihanna, 25, is going to be part of it all!
She follows in the steps of a lot of huge stars including Nicki Minaj, Lady Gaga, Pamela Anderson and Fergie!
Rihanna started a collaboration with MAC in February 2013, and has launched a new collection each season. Once a MAC girl, always a MAC girl, apparently!
She definitely matches the description of a Viva Glam gal!
“The idea of VIVA GLAM was to celebrate life and the outspoken attitude of the company,” their official website reads — sounds perfect!
In an exclusive interview with Women’s Wear Daily, Rihanna gushed about the new gig.
“When you think of makeup, the brand that pops into your mind — for something legit — is MAC,” she told Women’s Wear Daily. “Whatever color you want, it’s like ‘Let’s go to MAC.’ I’ve been using MAC on tour for such a long time it was a natural fit for me. I have always loved makeup, and I always said that if I do it, I want to do it with a credible brand.”
According to an official press release, the new campaign will start in January 2014, and more details will come out closer to the release date. We’re so excited! Are you, HollywoodLifers?
— Emily Longeretta