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WWE Joins Got Milk? For The Protein Fight Club Launch

Tue, September 24, 2013 3:12pm EDT by Russ Weakland Add first Comment
WWE Got Milk

When it comes to the WWE, everything they touch turns to gold, but now everything they touch turns to Milk as WWE has announced a partnership with the Milk Processor Education Program (MilkPEP), the group behind the iconic got milk? Milk Mustache campaign.

To be a WWE superstar or to just be in the best shape and health, you’ll definitely need the help from Milk. And now that they have partnered together, we can all learn the benefits it has for us all.

WWE: Got Milk? — New Partnership To Educate Public

WWE announced a partnership with the Milk Processor Education Program (MilkPEP), the group behind the iconic got milk? Milk Mustache campaign, to educate the public about the health benefits of milk. The new Protein Fight Club campaign spotlights on the 8 grams of high-quality protein in each 8 ounce glass of milk by depicting milk in a series of humorous breakfast battles.  Two of WWE’s top executives and biggest stars, Stephanie McMahon and Paul “Triple H” Levesque, joined MilkPEP last month in New York City to officially launch the campaign and will help support it through social media posts and other media engagement.

“As a mother to three growing girls, it is very important to instill healthy habits early,” said Stephanie McMahon, Executive Vice President, Creative, WWE. “Milk is a staple in our everyday diet, and I am proud to partner with MilkPEP to be involved in this new campaign encouraging the next generation to look at milk and its high-quality protein as a breakfast powerhouse.”

“WWE promotes living a strong and healthy life, both in and out of the ring”, said Paul “Triple H” Levesque, Executive Vice President, Talent and Live Events, WWE. “Milk is a natural source of high-quality protein, as well as calcium and B vitamins.  It has, and will continue to be, a staple in the diets of WWE Superstars and Divas.”

Both entertaining and unforgettable, the video vignettes produced by film director Eric Wareheim will feature milk going head-to-head with some of breakfast’s biggest contenders, including orange juice, an omelet, a breakfast burrito and a bagel with cream cheese. These videos will run on TV and online and will be featured on

For more information and for a chance to win free milk, visit, a destination designed to encourage Americans to get into a healthy routine by starting each morning with milk’s high-quality protein.

For everything WWE, make sure to visit

So HollywoodLifers, Check out the fun new video that shows Stephanie’s & Triple H’s love for milk. It really fun and sweet!

And while we are at it today is also a very special day, would like to wish Stephanie McMahon a happy and healthy birthday!

WATCH: Stephanie McMahon and Triple H Support Milk’s Protein Fight Club
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— Russ Weakland

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