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Lucky Magazine Announces Second Two Day West Coast FABB

Mon, April 1, 2013 11:24am EDT by Russ Weakland Add first Comment
Rachel Zoe FABB

Get excited HollywoodLifers! Lucky magazine will hit the west coast for a two day fashion and beauty blog conference on April 4th & 5th.

Drew Barrymore, Kelly Osbourne and more are among the guest speakers for the premiere blogger event wonderfully presented by P&G Beauty & Grooming! Check it out!

Lucky, the magazine about shopping and style, announced today the 2nd annual FABB West. The two-day event, taking place April 4th and 5th, 2013 at the Beverly Hills SLS Hotel, will once again bring the top influencers in fashion, beauty, technology and entertainment together. The photo above shows Rachel Zoe and Brandon Holley, Editor in Chief of Lucky Mag.

Day one of the conference is comprised of a series of panels and keynotes featuring industry leaders who will educate the audience on how to “Take It to the Next Level.” Thursday’s festivities will wrap with a VIP cocktail party where bloggers will have the opportunity to mix and mingle. Day two will feature breakout sessions to provide bloggers with the tools they need to build their business.

“I am very excited to head to the west coast for our fifth installment of the Lucky FABB Conference. The group of influencers Lucky brings together at the conference are setting the trends in blogging, e-commerce and social media and are truly redefining how fashion, beauty and technology work together,” said Lucky General Manager and Senior Vice President, Gillian Gorman Round. “Additionally, it’s the perfect opportunity for our advertising partners to reach such a highly sought-after audience. This event enables them to get their products in the hands of an inspiring group who have the same aesthetic as Lucky. We are thrilled to have P&G Beauty & Grooming as the presenting sponsor once again along with LeSportsac, AG Jeans, L’Occitane, Miss Me, Style Network and Tacori.”

“I am thrilled to bring FABB to over 250 bloggers for our first-ever two day conference on the west coast. The group of men and women we have selected to attend FABB are ready to take their blogs to the next level and at Lucky, we are helping them do just that,” said Lucky Editor in Chief, Brandon Holley. “The bloggers attending FABB are the essence of the brand and we couldn’t be happier to welcome them into the Lucky FABB family. The interaction between panels, dialogue among bloggers and the viral conversation on promises to be completely engaging.”

Drew Barrymore, Lucky’s May cover star, will deliver a keynote address in which she will discuss how she balances her busy life as a mother, actress and entrepreneur. The conference will conclude with a Q & A with Betsey Johnson and an exclusive screening of her Style Network show, “XOX Betsey Johnson.”

As a brand that is known for listening to its fans and delivering exactly what they want, Lucky created the “Blogger’s Choice” panel for FABB West 2013 to provide attendees with information they are craving. Bloggers submitted panel ideas and voted via Pinterest. By an overwhelming number of re-pins the bloggers chose “The Business of Blogging” where they will hear Raman Kia, Executive Director of Integrated Strategy at Conde Nast, Emily Schuman, Founder of Cupcakes and Cashmere; Geri Hirsch, Founder of and Because I’m Addicted and Alex Kassan, Director of Investments at Advance Publications discuss practical tools for making their brand a successful business.

On Friday, April 5th bloggers will experience day two of FABB by taking part in hands-on workshops and
interactive brand experiences.

Breakout sessions include:

Jessie Webster, Photographer, The Glitter Guide Beauty Tips from the Pros

• P&G Beauty Styling: The Resources You Need

Elle Strauss, Lucky Senior Fashion Editor

Rachel Nguyen, That’s Chic Grow Your Traffic

Raman Kia, Executive Director of Integrated Strategy, Conde Nast

Dave Cook, Vice President of Marketing, The Find New Ways to Monetize

David Weinrot, Chief Marketing Officer, Shopzilla

Elise Loehnen, Editor in Chief, Beso Digital Entrepreneurs

Tracy DiNunizo, Founder and CEO of

Heather Lipner, Founder of Uncovet

The FABB conference is presented by P&G Beauty & Grooming. Sponsors of the conference include: LeSportsac, AG Jeans, L’Occitane, Miss Me, Style Network and Tacori.

For tickets and updated information visit Follow FABB on Twitter (@LuckyMagazine) and make sure to use the hashtag #LuckyFABB when tweeting about the conference.

So HollywoodLifers, Will you be attending? If so, tell us all about your experience!