Justin took to Twitter on March 15 to tell his fans that he’s not going to rehab in a 300 word rant and now a top PR expert and crisis manager tells HollywoodLife.com why that was the wrong move for the Biebs.
Justin Bieber better stop venting on social media, because according to expert Howard Bragman of Reputation.com and R. Couri Hay, this could cause him to lose fans, endorsement deals and affect his album sales. Why? Read on to find out!
Why Justin’s Making Himself Look Worse
Vice Chairman of Reputation.com Howard made a good point when he EXCLUSIVELY told HollywoodLife.com that by talking about rumors of rehab just made him look bad.
“It’s sorry of ironic, sort of bizarre because this hasn’t been something that’s been out there,” Howard said of Justin’s claim that the press has been talking about him going to rehab. He’s only calling attention to this, opposed to putting it to bed. He should know by now, that every time he says something, there’s a media storm because of it.”
Additionally, Howard does believe that he needs guidance.
“Who’s advising this kid? Where are his agent, his managers, his publicists who are there to tell him to STFU,” Howard said.
His advice to Justin? “He’s got to develop the rep to being a celeb. Keep your eyes on the prize, look at the big picture, develop a thick skin, and don’t read all the crap about you. Live your life, get some rest, and focus on your career!”
Why Justin Shouldn’t Be So Open With His Feelings
We spoke with Couri, who tells us that Justin is making a massive mistake in taking to social media to explain himself, when there’s not necessarily anything to explain.
“His image is out of control, he should shut up and stop instagraming. It could keep parents from buying his music and tweeting. He’ll lose endorsements. If he wants to control his image, where he won’t lose endorsements, or teen movie deals, he needs to stop.”
But Couri also tells us that if Justin But if he’s trying to be a bad boy, then he’s on the right path.
“Does he want to be a bad boy or keep that good guy image he worked so hard to get?” Couri tells us. “Justin is at a fork in the road and he is choosing rebellion. If he’s trying to connect and make everyone his friend, then being honest, open and confessing is like group therapy. He’s involving all of his millions of fans in group therapy. If you don’t want to fuel the fire you ignore it and don’t comment.
Justin’s Rant After Reports He’s Headed To Rehab
This is what Justin wrote on Instagram after there was a blind item written that he may go to rehab.
“Everyone in my team has been telling me, ‘keep the press happy’ but I’m tired of all the countless lies in the press right now. Saying I’m going to rehab and how my family is disappointed in me. My family is beyond proud, and nothing’s been said by them, my grandparents wouldn’t know how to reach to press even [if] they did want to so that was a lie and rehab cmon. If Anyone believes I need rehab that’s their own stupidity lol I’m 19 with 5 number one albums, 19 and I’ve seen the whole world. 19 and I’ve accomplished more than I could’ve ever dreamed of. I’m 19 and it must be scary to some people to think that this is just the beginning. I know my talent level and I know I got my head on straight. I know who I am and I know who I’m not My [message] is to to believe. My albums could be about anything but my messages have been to never say never and believe, not to believe in me, but to believe in yourself .. I honestly don’t care if you don’t believe in me because I believe in me, and look where that’s gotten me so far..I’m writing this with a smile on my face and love in my heart. Letting you know first hand how I feel rather than have these story linger. I’m a good person with a big heart. And don’t think I deserve all of this negative press. I’ve worked my a** off to get where I am and my hard work doesn’t stop here. I’m growing up finding myself while having people watch me and criticise me everyday i think im doing pretty da** good. comparing me to Lindsey Lohan. look at her 2012 tax statements ;)”
— Chloe Melas
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