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‘X-Factor’ Pepsi Commercial, Starring Tate Stevens To Debut During The Grammys

Fri, February 8, 2013 3:52am EDT by Russ Weakland Add first Comment
X Factor Pepsi Commercial
Courtesy of Pepsi

Tate Stevens will debut his new music video during this years 55th Annual Grammy Awards! How awesome!

We are so excited to see the next chapter in Tate’s career as he plans to debut an amazing new song and music video! We can’t wait!

Pepsi announced an unprecedented addition to THE X FACTOR’s Grand Prize package this year. In addition to a previously announced $5 Million recording contract with Syco Entertainment/Sony Music Entertainment, provided by the show’s producers, Tate Stevens will also receive production and creative support to develop, create, record and shoot his first original track and music video. The prize culminates when Tate’s single airs as a Pepsi music video during the live telecast of the 55th Annual GRAMMY Awards, Sunday, February 10, on CBS.

The prize will easily thrust the second season’s winner of THE X FACTOR into an amazing spotlight on Music’s Biggest Night by debuting their first track and video in a Pepsi commercial before music’s elite and millions of fans around the world. Pepsi has a long and storied history of partnering with musical talent from breaking artists to global superstars, and is once again paving the way to creatively launch the career of an American Pop Star.

“At Pepsi, our dedication and passion for launching and nurturing new musical talent has never been more evident,” said Adam Harter, VP of Consumer Engagement, Pepsi. “Our partnerships with THE X FACTOR and the GRAMMYs strike the perfect balance between finding new talent and utilizing our best-in-class assets to help launch another career, while at the same time delivering great content and experiences to music fans around the world.”

Pepsi and Syco/Sony plan to pair Tate Stevens with today’s hottest producers and songwriters, all while Pepsi cameras capture special content of the entire development process. Viewers at home will get to live the experience through exclusive Pepsi access. In addition, Tate will be welcomed into the Pepsi Music Family in Los Angeles as he will attend the 55th GRAMMY Awards weekend festivities as well as the awards show on Sunday, Feb. 10.

“This is an incredible addition to the prize thanks to Pepsi,” said Simon Cowell, Judge, THE X FACTOR. “The GRAMMY’s is the biggest night of the year for music and for Tate Stevens to have Pepsi’s creative support in launching their music during this legendary event is fantastic.”

Only Pepsi could make this once-in-a-lifetime and creative opportunity a reality for Tate because of its great partnerships with THE X Factor and the GRAMMYS. Pepsi has a long history of pioneering new ways of connecting music with consumers, and music has always been a part of the Pepsi DNA.

Follow Pepsi on, join the conversation with @pepsi on

So HollywoodLifers, Are you excited for Tate Stevens new music and video? Sound off below!

— Russ Weakland

More On ‘X Factor’ Winner, Tate Stevens:

  1. ‘X Factor’s’ Tate Stevens: Real Reason He’s Performing ‘New Year’s Eve’
  2. Simon Cowell: ‘The X Factor’s’ Tate Stevens Is The New Garth Brooks
  3. ‘X Factor’ Finale Recap: The Winning Act Is Revealed