The event sponsored by Bowen’s Whiskey and hosted by rock royalty Alexandra Richards, the GRAMMY Label Launch in LA Tastemaker Event on Feb. 6 was a major success!
Singer Songwriter Caitlin Crosby kicked off the night with an acoustic performance then Grammy Label creative director Caroline Rothwell broke out in song with a short excerpt from Janis Joplin‘s hit “Mercedes Benz” before introducing indie rock group, The Rambles. Overall it was an incredible night that kicked off Grammy weekend the way it was meant to be!
The crowd, was an eclectic mix of Recording Academy execs, socialites, talent, and fashion bloggers/designers including Elkin designers Brit and Kara Smith. All there in part to celebrate the launch of its new Grammy Label collection of luxury basics at Harvard & Stone in LA. The brand is inspired by the power of music and fashion.
Guests sipped on custom cocktails featuring Bowen’s Whiskey and received rides in luxury town cars from Uber.
In the crowd: VIP guests included Alexandra Richards, Neely Jenkins of Tilly and the Wall, Halestorm, Diego Val, Alyssa Bernal, Pollyanna Rose, Weronika Rosati, Katy Goodman, Jessica Blair Herman and George Pajon
So HollywoodLifers, What are you doing to get ready for the Grammy Awards? Sound off below!