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Volkswagen Super Bowl Commercial — Is It Racist? Watch The Video

Thu, January 31, 2013 1:01pm EDT by Chloe Melas 17 Comments
Volkswagen Super Bowl Commercial
Courtesy of VW

In this commercial, set to air during the Super Bowl on Sunday, Feb. 3, a group of white office workers talk in a Jamaican accent to promote the 2013 Volkswagen Beetle, sparking claims of racism from some. Watch the video and tell us what you think.

The Super Bowl is a time for tons of football, and yes, the commercials! In this new VW commercial, the company is coming under fire for allegedly being racist.

Will CBS Pull The Volkswagen Commercial?

CBS is still planning to air the VW Beetle commercial. Tim Mahoney, the head of marketing at VW says: “There is no thought to pulling it.”

Have Super Bowl Commercials Been Pulled In The Past?

In 2007, the Snickers commercial was pulled, as well as a GM commercial that showed a robot killing himself.

VW Defends Its Commercial: It’s Not Racist!

Tim went on to say that they met with 100 Jamaicans before making the commercial that is said to have cost $10 million.

“We obviously did our homework to make sure that we weren’t offensive.”

Also supporting VW, Wykeham McNeill, Jamaica’s Minister of Tourism and Entertainment: “We view it as a compliment. People should get into their inner Jamaica and get happy.”

A Jamaican woman named Marsha Rose says it’s not racist at all:

“It’s not racist, let it go. This entire thing is so ridiculous; you are looking for racism when I am sure you could find real racism elsewhere. Would it have been better if they used a white Jamaican, we have that here you know, really stupid and pointless. The people who have all the reasons why the ad is racist should really look into themselves to why they believe it’s racist; maybe they are carrying some deep seated racism.”

WATCH: Super Bowl Commercials & Movie Trailers

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— Chloe Melas

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  3. Beyoncé Performing During 2013 Super Bowl Halftime Show — Report