Beyoncé’s Newest Fragrance Campaign
In the ad for the perfume, which will mark her fifth fragrance, Beyoncé towers high above the New York City skyline, evoking the fragrance bottle itself, which resembles a skyscraper. As if that weren’t enough, Bey also released a behind-the-scenes video giving fans a peek at the photo shoot for the campaign as she explains how she zeroed in on the concept for the fragrance. “I thought that now that I am a New Yorker and I’ve learned about how I can accomplish anything in this city, I felt it was an appropriate energy for the new fragrance,” she says.
This isn’t Bey’s first Pulse fragrance. The singer launched Pulse and most recently, Pulse Summer Edition. The scent is described as fresh, playful, optimistic and upbeat summer time compliment to the original. “Life is a flirt. Love is a game. The sky is your limit. Beyoncé Pulse Summer Edition gives you a burst of the inexplicable energy you feel during the Summer. It will leave you feeling great, ready to conquer anything, as if nothing and no one could ever resist you,” says Beyoncé.
Its composition is floral – fruity with fresh sparkling top notes and creamy base. The top notes include icy mandarin, pear and pink pepper. The heart is exotic and floral, featuring ginger orchid, jasmine and orange blossom. The creamy base is composed of sapphire woods, musk and benzoin.
HollywoodLifers, are YOU excited to try Bey’s newest fragrance, Pulse NYC? Sound off below!
— Jennifer Tzeses
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