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Charlotte Casiraghi For Gucci — New Ad Campaign Revealed

Thu, January 24, 2013 3:43pm EDT by 1 Comment
Charlotte Casiraghi Gucci
Courtesy of Gucci

For the third season in a row, Gucci has selected the former Princess of Monaco’s granddaughter to be the face of their Forever Now campaign. Check out the new ad campaign below.

The stunning Charlotte, who effortlessly attracts the camera, is once again the face for Gucci. Charlotte Casiraghi, 26, is is the granddaughter of the famous, fashionable Grace Kelly, who died in 1982.

It has been said that the trendy Kate Middleton took a cue from Grace for her wedding gown, which was very similar to the one worn by Grace on her wedding day. This specific ad holds what some may consider a family heirloom — she is holding a Flora printed piece of fabric that shares the same pattern of a scarf that was given to her late grandmother in 1966.

Charlotte herself has said, “As an icon of Gucci’s heritage, it represents nature in all its beauty,” on both her grandmother and of the pattern.

The Photos In The Campaign

The campaign features the royal wearing a black top while having the Flora pattern tied around different parts of her body. The Flora pattern is also present in other photos in the campaign.

This was shot by the fashion photographers Mert Alas and Marcus Piggott. The creative pair have also shot the famous singer/designer Victoria Beckham for Armani.

Frida Giannin, the creative director for Gucci, has named Charlotte as one of her top 15 fashion icons saying she is “the modern royal whose effortless elegance defies contemporary style.”

“Today, Flora has become a symbol of the Gucci woman’s effortless fusion of tradition and contemporary poise.” Charlotte being the face for Flora definitely holds up to the meaning and fusion for both model, royal, and the nature of Gucci. The two share a personal bond which most likely adds to the comfort of working together as a team. Both have the ideal ways to keep patterns, family, and fashion alive.

What do YOU think of the new campaign, HollywoodLifers? Love the concept or hate it?! Let us know!

— Shimriya Richard

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