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Studio Stella Artois At Sundance At Village At The Lift

Sun, January 20, 2013 2:13pm EDT by Russ Weakland Add first Comment
James Franco Sundance Stella

Stella Artois chose Sundance and the Village At The Lift as the main location for all their fun happenings this past weekend. Its a shame if you missed it!

Stella Artois kicked off the Studio Stella Artois Sundance space at Village at the Lift with a party to launch the brand’s new advertising campaign “Timeless Beauty” shot by legendary photographer Annie Leibovitz. Noah Huntley(Snow White and Huntsman) the star of the campaign was on-hand to unveil official campaign portraits and hosted Sundance guests!

Guests on hand included Ben Lyons (E! News), Mercedes Javid (MJ) and Golnesa “GG” Gharachedaghi (Shah’s of Sunset.) Guests in attendance were also treated to “Timeless Beauty” portraits curated from a group of bloggers from around the world who provided images of their interpretations of “Timeless Beauty.” Participating bloggers James Nord and David Eustace were on-hand to explain their visual interpretations.

Noah Huntley (Snow White and the Huntsman) toasted to Stella Artois and Annie Leibovitz, paying homage to the new Stella Artois “Timeless Beauty” advertising campaign. He was overheard earlier sharing his excitement of being able to see the photos from the campaign for the first time at Sundance. At one point Huntley, ever the host, was seen jumping behind the bar, playing bartender and serving perfectly poured chalices of Stella Artois beer to attending guests.

Shah’s of Sunset frenemies MJ Mercedes Javid and GG Golnesa Gharachedaghi were in great spirits seen mingling together with Stella Artois chalices in hand.

Film Critic Ben Lyons took shelter from the cold bringing a small entourage with him and seen eyeing the Belgium waffle stations that provided sweet concoctions for attending guests.

Stella Artois hosted a number of key film casts as well at Village at the Lift during the second day of the Sundance Film Festival. Activations included junkets for the film casts of “Touchy Feely,” (Allison Janney, Rosemarie DeWitt, Ellen Page, Ron Livingston), “Kill Your Darlings” (Daniel Radcliffe, Michael C. Hall, Ben Foster and Dane DeHaan), as well as a dinner with Actor James Franco and the cast of his film “Kink.”

Stella Artois Hosts Press Junket for Sundance Film “Touchy Feely” at Village at the Lift

The second day of the Sundance film festival kicked off with a film junket with the cast of “Touchy Feely” including actors Allison Janney, Rosemarie DeWitt, Ron Livingston, Ellen Page and director Lynn Shelton. All were in great spirits reflecting on their time together making the film. Janney commented that it was “one of the best films that she has worked on.”

Stella Artois Hosts the Press Junket for Film “Kill Your Darlings”

“Kill Your Darlings” cast members Daniel Radcliffe who was wearing Dockers Alpha Khaki in Camo, Michael C. Hall, Ben Foster and Dane DeHaan took refuge from the cold at the Stella Artois Cutting Room discussing their film “Kill Your Darlings” which tells the story of New York poet Allen Ginsberg. During the session Danielle Radcliffe commented on the controversial nature of the film shrugging off the controversy of the film’s explicit love scenes.

Stella Artois Hosts Press Dinner for James Franco and his new film “Kink” at The Stella Artois Cafe at Village at The Lift

James Franco and Stella Artois hosted a dinner for the cast of James Franco’s new porn documentary “Kink.” One of the last to arrive, Franco spent the evening in a jovial mood seen working the room, discussing the filming of the controversial film with his cast.

So HollywoodLifers, So much fun happened during these events, make sure you catch these wonderful films and enjoy Stella Artois responsibly!

Russ Weakland