With the holidays right around the corner, Ciroc has teamed up with “Twilight” star, Nikki Reed & Rap mogul Diddy to make sure if you are partying hard, that you’ll get home safe!
This is the 5th year Ciroc has had Ciroc Safe Rides. This year they partnered with Esquire Magazine to help promote Social Responsibility. Diddy and Nikki Reed teamed together to help get the message out. Diddy and Nikki will be making PSA’s encouraging everyone to celebrate responsibly.
In the past Ciroc has teamed with Bravo, E!, Kourtney Kardashian, Pete Wentz, Kim Zolciak, and more to help promote getting home safely on NYE. Ciroc will pass out Ciroc Safe Ride cards on Dec 31st across the country for consumers to get home safely. The Ciroc Safe Ride card is a 15 dollar debit card good for taxi, subway, bus, etc.
Its great to have this option since Ciroc is the official Vodka for NYE! Nikki Reed and her husband Paul McDonald used the service when they recently left LAX with Ciroc Safe Rides to holiday in Nashville TN.
And Nikki makes it clear, “During the holiday season while we celebrate family, traditions and the beginning of a new year, it’s extra important to do these things responsibly. If you are going to drink, please find a safe ride home. Catch a cab, CÎROC Safe Ride, subway, bus or pick a designated driver.”