June 22, 2012

Gucci Announces Blake Lively As The Face Of Their New Fragrance

The starlet was just announced as the newest face of Gucci fragrances. Get all the details here!

Blake Lively is the newest addition to the line of glamourous celebs lending their faces to the sexy Gucci fragrance campaigns.

Launching in July 2012, Gucci Premiere will be the newest in Gucci’s women’s fragrance collection. Blake, 24, will appear in print advertisements as well as a campaign film directed by Cannes Film Festival award-winning director Nicolas Winding Refn.

Of her inspiration for this campaign, Gucci Creative Director Frida Giannini says, “In conceiving this fragrance I was inspired by timeless Hollywood glamour and the iconic leading ladies of Hollywood’s golden era. Blake’s unique style and charisma brings that allure to life in a very contemporary way.”

Other celebs involved with Gucci fragrance campaigns? Evan Rachel Wood, Chris Evans, and James Franco.

HollywoodLifers, what do YOU think of Gucci’s decision to use Blake Lively? Is she perfect for the part? Sound off below!

— Kristine Kowalski

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The starlet was just announced as the newest face of Gucci fragrances. Get all the details here!

— Kristine Kowalski

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