The beautiful star will represent one of the most prestigious brands in the world — congratulations!
Kristen, 21, was the inspiration for the new fragrance, Women’s Wear Daily reports.
“Balenciaga has always stood out to me,” Kristen said. “Even when I first began to consider fashion and admittedly rarely knew the brand I was wearing, I always recognized and loved Balenciaga. It feels full circle to be involved with something that spoke to me then and of course continues to excite me now. The brand is just cool. That’s the way it is. I feel drawn to it. It provokes on a number of levels. It isn’t afraid or contrived. It hits a very cool balance, always. Always pretty undeniable.”
Nicolas Ghesquière, creative director of Balenciaga, says that Kristen “embodies the modernity of the new Balenciaga fragrance” and “shares the radical spirit of Balenciaga.”
The fragrance, which is so far unnamed, is expected to hit stores this fall.
Will you be picking up the fragrance when it hits shelves?
— William Earl
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