After much speculation about what the final ads will look like, Emma’s ad has hit the web — and it’s not just about lipstick!
The ad shows Emma Watson wearing red lipstick and nail polish from Lancôme’s two new collections — Rouge in Love is the lipstick line and Vernis in Love is the polish line.
With Emma as the spokesperson, both new launches will be sure to appeal to a younger set of women. Youcef Nabi, president of Lancôme International, explains how.
“The idea is to make this young generation — that has been a gloss fan — come back to using lipsticks,” he tells WWD.
Pushing for a generation to change the way they think about cosmetics is difficult at best, but it seems like Lancôme is up to the challenge!
Would YOU try the Rouge in Love or Vernis in Love collections? Both are available in February are these red shades look perfect for a romantic Valentine’s Day date!