The famous NYC-based fashion brand has had a turbulent past, so what’s next for the fashion house?
Vogue magazine first reported that fabulous style icon Sarah Jessica Parker was selected as the President and Chief Creative Officer of Halston’s Heritage line back in 2007, but is sadly stepping down only a few years later!
When she was first hired, Sarah didn’t pretend that she was super experienced in the behind-the-scenes aspect of the fashion world, and admitted, “You could make many arguments as to why I am not qualified. I would say that I am very aware of the enormity of the titles, and how important they are, and my response is that they (the board) felt confident in their decision.”
Halston’s board of directors may have made a surprise move in appointing her, but everyone wanted to see her succeed — especially because her Sex & the City character, Carrie Bradshaw, has made her name synonymous with high fashion!
Before Halston, Sarah had only designed the line “Bitten” launched exclusively with discount clothing chain Steve & Barry’s. The line featured only items under $20, a far cry from the runway elite!
Sarah was very hands-on at the beginning, but it must have been tough constantly juggling her role at the company with her many films! Since signing on, she’s made TWO Sex & the City movies, plus Smart People, and Did You Hear About the Morgans?
Marios Schwab is the current designer of the brand’s main collection, but his status is also reportedly up in the air as well. The board is urging him to relocate from London to New York, where Halston is based.
This situation, following on the heels of Lindsay Lohan‘s disastrous and short-lived role as Artistic Advisor at Emanuel Ungaro begs the question, does a stylish celebrity necessarily make a good fashion executive?