Justin Bieber Launches A Women's Fragrance: He Wants to Bring Women 'Closer' to Him With Its Fruity Scent!

Fri, May 20, 2011 2:27pm EST by 3 Comments

Are you dying to get your hands on what he thinks is a hot scent on a woman? We are!

Justin Bieber is always looking out for his favorite female fans! He’s made a fruity fragrance just for them called “Someday.” We already saw his nail polish line and scented dog tags, but a women’s fragrance shows us who he’s really thinking about!

Justin told Women’s Wear Daily, “Let’s be real, the way a girl smells is very important to a guy! I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world.”

The bottle has removable charms hanging at the neck and a heart-shaped flower on top, designed by Lance McGregor. Honorie Blanc of Firmenich formulated it as a “fruity gourmand” formula, perfect for his adoring teenage girls!

Justin put a lot of thought into this project. He says, “They really let me take the lead on the entire project, because I know my fans better than anyone — from working with the team on the development of the fragrance itself to helping to design the bottle and its packaging.”

Jessica Hanson, director of fragrances at Sephora said, “We’ve never had a male celebrity sell a women’s fragrance: however, Justin certainly speaks to our younger fragrance clients.”

The fragrance will range from $35-$55 and will be shipped out in June! There will also be a hair mist and body lotion in the collection! Are you totally excited for this? We are!

Justin’s fragrance will also be donating proceeds to charity. Doesn’t Selena Gomez have the best boyfriend in the world?

Will you be wearing Justin’s new fragrance w hen it comes out? Tell us!

–Amanda Chen

Check out more awesome products Justin Bieber launched below!

  1. Breaking Beauty News! Justin Bieber Has Added Eight New Nail Polishes To The One Less Lonely Girl Collection!
  2. Justin Bieber Launches Custom Scented Dog Tags And Bracelets! Fun!
  3. WOO-HOO! New Justin Bieber Doll Gets the Most Important Part Right: The Bieb Shag!!