The flash sale will feature items inspired by Gaga’s iconic looks — and you’ll be able to buy concert tickets and download the ‘Born This Way’ album at the same time!
Lady Gaga‘s stylist, Nicola Formichetti, has curated two sales for Gilt Groupe for both men and women, a source shared exclusively with HollywoodLife.com. Scheduled for the same week the Born This Way album comes out, (the release date is May 23), the two-day flash sale will feature looks from cutting edge designers, inspired by Lady Gaga’s most memorable get-ups. “Nicola brought in all the pieces he made for Gaga when he styled the shoot. The looks were shot yesterday and he [Nicola] incorporated signature Gaga items, like the glasses she [Gaga] wore in the “Just Dance” video and the cane she had in the “Bad Romance” video,” our source said.
They aren’t stopping at just clothes — shoppers will also be able to download the Born This Way album and buy tickets for Gaga’s tour. “For the first time ever, Gilt will give their shoppers the opportunity to download an album and buy concert tickets,” our source said.
Considering Gilt Groupe has built an e-commerce empire valued around $1 billion, it’s no surprise that they’re expanding and moving in a different direction.