NBC’s The View is the top-rated series premiere on a major network since last year’s post-Super Bowl premiere of Undercover Boss on CBS. But will its popularity last?
American Idol — watch out! There’s a new musical competition show in town and it’s drawing a lot of viewers. The Voice premiered last night — read a full recap here — and it pulled quite the crowd. Our sister site Deadline reports, “‘The Voice’ [had] the highest-rated series premiere (scripted or unscripted) since the debut of CBS’ Undercover Boss after the Super Bowl last year.” Whoa! Christina Aguilera must be thrilled!
The singing show had a strong opening last night, culminating in 11.8 million viewers during its two-hour premiere. It drew a 5.1 rating from adults 18-49, which is a key target in network television. It even beat out the Dancing with the Stars result show as well as the super-sized Lady Gaga Glee episode.
But will these high ratings continue after the blind auditions are over? It’s very interesting to give a plot twist to the tried and true format of contestants perform, judges judge type of musical show to which we have become accustomed. But once all of the contestants have been selected and they are paired up with their appropriate judges, the blind, non-superficial part of The Voice will be over and it risks ending up looking a lot more like American Idol. The biggest differentiating factor is that the very talented cast of judges are actually coaches, and we will get to see them mentor the contestants as the season continues and America begins voting on who will go home.
Do you think The Voice has what it takes to stay high in the ratings? Do think you’ll watch it again?
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