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Would You Paint Your Son's Toenails Pink? J. Crew Kicks Off Heated Debate!

Tue, April 12, 2011 3:49pm EDT by 5 Comments

A new ad for the clothing franchise shows a top designer painting her son’s toenails neon pink — and it has parents and doctors outraged! What’s your take?

A glimpse of this new J.Crew ad entitled “Saturday with Jenna,” featuring J.Crew president and creative director Jenna Lyons and her 5-year-old son Beckett, has kicked off a fierce debate. The image was emailed to customers highlights some of Jenna’s favorite products, including the hot pink Essie nail polish she is applying to her son’s toenails. It has sparked discussion over gender identity in children, but what do you think of it?

“Lucky for me, I ended up with a boy whose favorite color is pink,” Jenna writes in the ad, “Toenail painting is way more fun in neon.”

A number of psychatrists have slammed the ad, saying it “celebrates transgendered identity,” but Jo B. Paoletti, author of “Pink and Blue: Telling the Girls From the Boys in America” fires back at critics saying, “Lots of kids, say seven and under, might ask their parents for something that would seem to be cross gender, and I think most parents, especially in the privacy of their own home might think, what’s the big deal?”

Gwen Stefani and Gavin Rossdale‘s boys, Kingston, 4, and Zuma, 2, have been seen out and about with painted nails and have even been photographed getting mani/pedis. So what’s the big deal? “There’s no reason to hurry the gender-role process along,” child psychologist Dr. Jeff Gardere tells “It only creates confusion in the child’s mind and adds unnecessary pressure at a young age.”

But, some people are not fans of boys painting their nails, pink or not.

“This is a dramatic example of the way that our culture is being encouraged to abandon all trappings of gender identity,” psychiatrist Dr. Keith Ablow writes in a health column. And the Media Research Center’s Erin Brown adds, “J.Crew, known for its tasteful and modest clothing, apparently does not mind exploiting Beckett behind the facade of liberal, transgendered identity politics.”

But HollyMoms, what do you think of the ad? Is it wrong or fine?

–Leigh Blickley

Get More:

  1. Kingston Rossdale Sports A New Hairdo And A Multicolored Manicure!
  2. Kingston Gets A Mani/Pedi — His Toes Are Hot Pink! Would You Let Your Son Do That?
  3. ‘Pregnant Man’ Thomas Beatie Speaks Out About Shiloh: ‘Dressing Like A Boy Doesn’t Mean Shiloh’s Transgender!’