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Andy Says: The New 'Catch VD' Campaign For 'The Vampire Diaries' Isn't Just Lame… It's Also Late!

Wed, January 26, 2011 1:36pm EDT by Add first Comment

Billboards in New York & LA inspire fans of The CW smash to ‘catch VD.’ Is that an insult to the show, or what?

Hypothetical question: If you weren’t already a fan of The Vampire Diaries, would you be more inspired to watch if there was a chance you might also contract a venereal disease? I didn’t think so. But that’s exactly what the show’s new crop of promotional billboards and posters are encouraging you to do, with the phrase “Catch VD” plastered over a black background. EW reports a future version will include the phrase plastered over a sexy shot of Nina Dobrev, Paul Wesley and Ian Somerhalder.

But my biggest issue with the campaign isn’t that it’s needlessly gross, or even that it sends a horrible message to its impressionable audience. My biggest issue is that it’s just a really old joke! When we first heard the books were being made into a show back in 2008, didn’t we all think to ourselves, “Wow, what an unfortunate acronym for a TV show?” I know I did.

Long rant short, I think The Vampire Diaries is awesome enough on its own without a cheap advertising ploy.

Here’s The CW’s response to the racy ads, via Zap2it: “VD simply stands for ‘Vampire Diaries,’ and anyone who thinks otherwise should probably get themselves checked out.”

Yes, the show is a sensation… just not a burning, itching sensation.

Click here to talk Vampire Diaries with Andy on Twitter