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Tiger, An Image Consultant Tells You How to Make Your Public Address On Feb. 19!

Thu, February 18, 2010 5:00pm EDT by Add first Comment

Getty Images

Getty Images

The scandal-plagued golfer is going to have to take his outfit, his speech and even his body language into consideration when he attempts to regain the world’s trust at his highly-anticipated press conference on Friday

In order to redeem his reputation in the wake of his infamous sex scandal, Tiger Woods is going to have to keep his first public appearance since Thanksgiving simple and focus on his golf career rather than his broken marriage, advises Los Angeles-based image expert Michael Sands.

Sands, whose previous clients include Britney Spears and Kevin Federline, has outlined Tiger’s ideal comeback speech.

“All he should say is essentially, ‘Thanks for coming. I just want to address some issues surrounding my comeback from a self-imposed retirement. I veered away from my wife. I have an illness for which I’m seeking treatment. This is what I plan to do at this date, at this golf course. I’ve been practicing. I’m ready to go. See you on the green,'” Sands tells exclusively.

“What else could he say that would change everything?” Sands says, reiterating that Tiger, 34, shouldn’t air his dirty laundry in public. “Nothing’s going to change. It is what it is.”

Something that Tiger does have control over is his choice in clothing, and Sands says he should definitely stay away from a formal suit and tie.

“I think he should be wearing one of his corporate sponsor’s outfits,” the media and image expert advises. “He’s got to get back into the branding image. It’s a big cash cow he doesn’t want to lose.”

As for the setting of the press conference, which will be held somewhere at the PGA headquarters — Tiger should be on, or near, a serene golf course with trees and a waterfall in the background, Sands says. “He should keep it simple and go back to his roots. Everyone knows what happened. There’s no use beating a dead horse.”

—Kirstin Benson

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