We got media image consultant Michael Sands to tell us exactly what you, Tiger, ought to do to respond to all the mistress allegations out there — when, when, and how … word for word.
You need to address these allegations as soon as possible, advises Sands. He also says you should make your speech at a press conference in front of your house or in a hotel that is open to many outlets, as opposed to a one-on-one with one of the newsmagazine shows. “I would treat everyone in the media equally,” Sands says. “No exclusives. This is for everyone. It’s a one shot deal.”