Want to know what it takes to go from brunette to blonde like Jennifer?
Jennifer Connelly recently went full on platinum for her new role in the film What’s Wrong With Virginia. Anyone thinking of taking a similar plunge be warned: “This could take up to 6 hours!” says Jan-Marie Arteca a colorist at the Ted Gibson salon in NYC who’s worked with Anne Hathaway. “First you have to get the color off with a bleach and then do a single process to get the hair blonde and then highlights to get it super blonde,” Jan-Marie says. Such a drastic change “can make the hair brittle and dry so immediately after you want to do a deep conditioning treatment,” suggests Jan-Marie. To maintain your color and treat fragile tresses, try out our moisturizing hair picks below! –Marta Topran