In recognition of Breast Cancer Awareness Month, Cena wore co-branded, pink and black ring gear that fans were able to purchase throughout October to support Susan G. Komen, the world’s largest nonprofit funder of breast cancer research and community outreach programs. One hundred percent of WWE’s profits from the Cena merchandise were donated to Susan G. Komen.

On last night’s episode of Monday Night Raw, Cena presented a check on behalf of the WWE Universe for $1 million to Eric Brinker, son of Susan G. Komen Founder/CEO Nancy G. Brinkler, and Dorothy Jones, Vice President of Marketing for Susan G. Komen. More than 100 breast cancer survivors, co-survivors and representatives were in attendance to help bring awareness to the most commonly diagnosed cancer and the second leading cause of cancer-related death among women in the United States.

“I want to personally thank the WWE Universe for their overwhelming support of Susan G. Komen’s fight against breast cancer,” said John Cena. “I’m truly honored to lead WWE’s charge to rise above cancer and help find a cure.”

“Women everywhere will benefit from this extraordinary partnership, which has helped to reach millions of people, while raising funds for Komen’s cutting-edge global research program,” said Dorothy Jones, Vice President of Marketing for Susan G. Komen. “We are so grateful for WWE, and especially to John Cena and the WWE Superstars and Divas, for their enthusiastic support and friendship.”

WWE also utilized all of its assets, including TV and pay-per-view broadcasts, live events, PSAs, in-arena, digital and social media to generate awareness and encourage fans to get involved. Throughout the month, the announcer table, entrance ramp and ring skirts were co-branded, and the middle ring rope was turned pink to promote the fight against breast cancer. WWE generated an astounding 500 million impressions for Susan G. Komen, including more than 300 million impressions during TV broadcasts in the U.S. and 200 million global digital impressions.

While breast cancer awareness month is coming to an end, unfortunately the disease is still affecting millions of people across the world. WWE will continue its ongoing commitment to Susan G. Komen with additional plans for the partnership being made around Mother’s Day and beyond.

For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit komen.org/wwe or call 1-877 GO KOMEN.

Russ Weakland

Follow @mrsandwich96

WWE announced a partnership with Susan G. Komen for the Cure featuring WWE Superstar John Cena co-branded, pink and black ring gear, which were debuted at last nights Night of Champions pay-per-view event in Boston.

Cena wore the Special Edition gear and will continue through October in honor of breast cancer awareness month. Fans can purchase the merchandise, including co-branded hats, t-shirts, headbands and wristbands, at live events and online at WWEShop.com, and WWE will donate 100 percent of its profits (at least 30 percent of the retail purchase price) to Susan G. Komen for the Cure.

Susan G. Komen for the Cure is the world’s largest nonprofit funder of breast cancer research and community outreach programs. To support Susan G. Komen’s mission, WWE will utilize all its assets, including TV broadcasts, live events, digital and social media to generate awareness and encourage fans to get involved by signing up for “Race for the Cure” events in their local communities.

Approximately five million women – more female viewers than the top rated shows on women’s networks – watch WWE’s weekly programming.

“This partnership will reach millions of women and families with breast cancer education and awareness messages, while raising funds for Komen research and health outreach programs in the communities we serve,” said Dorothy Jones, Vice President of Marketing for Susan G. Komen. “We’re ready to cheer on John Cena and the WWE Superstars and thank them for helping Komen fulfill our promise to end breast cancer.”

“Breast cancer is a devastating disease, and we’re committed to using WWE’s global resources to support Komen’s fight to end breast cancer forever,” said WWE Superstar John Cena. “I’ll be proud to wear pink in the ring to support this great cause.”

Breast cancer is the most commonly diagnosed cancer and the second leading cause of cancer-related death among women in the United States. There are 2.9 million breast cancer survivors in the United States today. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit komen.org/wwe or call 1-877 GO KOMEN.

So HollywoodLifers, Everyone in one way or another has been affected by cancer, so we should all join the WWE in their effort to support the Susan G. Korman for the Cure organization. Be a part of this amazingly wonderful organization any way that you can!

About Susan G. Komen for the Cure:

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure, which is now the world’s largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer with $2 billion invested to date in research and community health programs worldwide. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.

Russ Weakland

Follow @mrsandwich96

More WWE News:

1. WWE Announcer Jerry Lawler Suffers Heart Attack On ‘Monday Night Raw’
2. Khloe Kardashian Will Become The Next WWE Social Media Ambassador

The Susan G. Komen Foundation will still donate to Planned Parenthood, the foundation announced on Feb. 3, despite having just cut off support to the organization.

“We want to apologize to the American public for recent decisions that cast doubt upon our commitment to our mission of saving women’s lives. We have been distressed at the presumption that the changes made to our funding criteria were done for political reasons or to specifically penalize Planned Parenthood. They were not,” president and founder Nancy Brinker said in a statement, ABC News reports.

“Our original desire was to fulfill our fiduciary duty to our donors by not funding grant applications made by organizations under investigation. We will amend the criteria to make clear that disqualifying investigations must be criminal and conclusive in nature and not political. That is what is right and fair,” the statement continued.

Komen pulled funding from the family planning organization seemingly under political pressure, sparking a huge backlash after the announcement was made.

Celebs are doing everything they can to raise awareness for a disease that affects one out of every eight women in the United States every year. HollywoodLife.com got a chance to try the freshly-baked Susan G. Komen Dozen by our favorite Georgetown Cupcake and they were heavenly!The 6 valrhona chocolate cupcakes and six vanilla cupcakes with vanilla buttercream frosting topped with vanilla buttercream frosting with the Susan G. Komen fondant are the perfect way to indulge and raise awareness for the disease.

Throughout October, Georgetown Cupcake will donate the full purchase price of each “dozen” to benefit Susan G. Komen for the Cure®.

Click here to find out how you can get these cupcakes!

— Chloe Melas