It is official, Sofia Richie is the new face of Material Girl — and we could not be more excited. Sofia has such a funky, unique style so it is no surprise she is the new face of the brand. How cute are the campaign pics? Check out the campaign and SHOP it here if you want to rock the looks RIGHT NOW.
Congratulations are in order — and we couldn’t be happier for Sofia Richie, 16! Not only was the teen our NYFW guest editor, but she’s officially the face of the Fall 2015 Material Girl campaign. Not only is the brand celebrating the unveiling of a fresh new face, but also its fifth birthday, using #CheersTo5Years as the campaign’s motto. We think Sofia was a perfect choice for the new ads considering she’s young and has a quirky style, which falls under the same category of creators, Madonna, 56, and daughter, Lola, 18. Check out Sofia’s adorable campaign here & shop for her exact looks!
From the campaign to the behind-the-scenes pics, check out the songstress as she traipses around her hometown and takes in the sites while sporting the brand.
Rita Ora has finally debuted her Fall 2013 campaign pics for Material Girl, “Material Girl Hits London,” and it was definitely worth the wait! Rita was photographed all over London doing very British activities while taking in the sites at Buckingham Palace, Big Ben, and the London Eye. She even rides a double decker bus! The 22-year-old singer looks amazing in the quirky outfits and the campaign – do you guys agree?
The new face of Madonna and Lola’s label has just been revealed — and we’re excited!
Mother-daughter duo, Madonna and Lola were excited to share Georgia May Jagger as the new face of their Material Girl collection, available exclusively at Macy’s. The edgy, young star is the perfect girl to front the campaign! Georgia will replace former face Kelly Osbourne.
Lola acts like a typical teen in this adorable video of the mother-daughter duo!
If you think you’ve got what it takes to fill Kelly Osbourne‘s shoes as the face of Material Girl, here’s your chance! Madonna and Lola‘s brand is holding five open castings to find the next face for their line — and before the search kicks off in NYC at Macy’s in Herald Square on Nov. 2, the duo talks about what being a ‘Material Girl’ means while Lola acts like a typical teen! In fact, Madonna even asks her if she did her homework! Read More & WATCH!
HollyBaby.com met up with Kelly at New York Fashion Week and she couldn’t stop raving about the ‘well-rounded’ and wonderful Lourdes!
If there is anyone who knows Madonna and Lourdes Leon, it’s their Material Girl model, Kelly Osbourne, who couldn’t stop chatting us up about the dynamic mommy-daughter duo during New York Fashion Week. Kelly, 26, says she’s beyond impressed by 14-year-old Lourdes and thinks Madonna is one of the best moms around!
Kelly, did you get dressed in the dark? The stylish star stepped out in a very interesting get-up — did you like her outfit?
We’re not too sure exactly what look Kelly Osbourne was going for when she was recently caught in this particular ensemble. Wearing a graphic tank top, layered underneath a black and red button-up and a light denim vest, paired with cut-offs, a huge belt and flip flops Kelly has a lot going on!
The beauty line will include nail polish, lip gloss, body sprays, lotions and eye palettes and Madonna’s daughter, Lourdes, 14, helped to develop the products!
“It was so much fun getting to pick all of my favorite scents for the Material Girl body products and lip glosses,” Lourdes “Lola” Leon tells WWD. “I chose scents that I loved.” All of the new beauty items will be available August 15, except for the eye palettes which will debut September 15 along with party dresses. Intimates are in stores now!
Kelly Osbourne looks adorable while shopping in LA, and we love her gorgeous braid!
Kelly Osbourne, 26, has totally been impressing us lately with her hair choices– she really knows how to experiment in the hair department! It looks like she got some extensions, because she’s showing off much longer hair. We love this braided look on her– it’s glamorous and elegant at the same time!
Madonna and Lourdes have decided on a new face for their popular collection!
Just weeks ago Material Girl announced that they were searching for a new face for the brand — and now it looks like Madonna and Lourdes have finally reached a decision! After many rumors, they finally confirmed the good news today, announcing Kelly Osbourne as the 2011 face of the brand. Kelly replaces rebellious teen Taylor Momsen.
Madonna & Lourdes announced that they’re ‘desperately’ seeking the new face for the brand, which can only mean one thing — Taylor’s contract with the clothing line wasn’t renewed. Are you surprised by the news?
It’s another day and there’s yet another project Taylor Momsen doesn’t seem to be working on anymore. Quickly after the news broke that the Gossip Girl was on an ‘indefinite hiatus’ from the hit CW show, the star was also dropped from mega-modeling agency IMG — and now Lourdes has stated on her blog that the brand is ‘desperately seeking’ the next face for Material Girl.
At just 14-years-old, she was one of the youngest girls to sign with the agency — although it looks like her rebellious antics are costing Taylor more than she expected.
After seeing a fresh-faced Taylor Momsen in Gossip Girl, it seemed like more than ever before people were starting to take notice of the pretty blonde teen and her model-like frame — including mega agency IMG, who signed 14-year-old Taylor in 2008, making her one of the youngest girls at the time. Although after scoring a spot in New Look ads, Madonna’s Material Girl campaign for Macy’s, and a Galliano fragrance campaign, it looks like her wild ways, (which have led to her indefinite hiatus on Gossip Girl), are really taking their toll on the teen’s career! Read more & VOTE!
Madonna’s 14-year-old is bored with her dark brown hair and wants a colorful change. Would you let your teen dye her hair an unnatural color?
Lourdes Leon was looking forward to turning 14 because Madonna, 52, forbid her to alter her hair color until then. Now that she’s of age, she’s considering making a big change. The teen took to her Material Girl blog to reveal that she wants to dye her hair blue! Do your kids crave crazy hair colors, HollyMom?
The tarty star is at it again with the Halloween-appropriate makeup. What gives?
I’ve already issued a citation to Taylor Momsen for wearing Nightmare Before Christmas makeup at the launch of the Material Girl line. This time, it’s just kind of annoying. Evidently, the half-dead makeup look is in and we all missed the memo. Lighten up, Taylor!
Madonna’s daughter Lourdes Leon is back to blogging and back to school. But maybe the 14-year-old should spend a little more time in grammar class. What do you think?
Check it out, HollyMoms — Lourdes Leon has updated her Material Girl blog. And we’ve learned lots of new fun facts about the 14-year-old. Did you know that her iPod is loaded with tunes from The Fruit Bats and Feist? And that she went to see the comedy Easy A and gave stars Emma Stone and Stanley Tucci rave reviews. And that she finds the rainy weather that’s been hanging over her hometown of New York City “amazingly DEPRESSOR!!!!”
Madonna’s mini fashionista mini-me always looks amazing! Here’s how to get her style.
Madonna‘s almost 14-year-old daughter, Lourdes Leon, dresses with a sense of style that some of us can only dream of! She’s already launched a fashion line, called Material Girl, with her mom, and we can’t wait to see what she’ll do next! Whether she’s wearing miniskirts and ripped tights or skinny jeans and vests with ties, we wish we had a wardrobe half as cool as hers! Here’s how to dress your tween, teen (or yourself) in Lourdes’ menswear-inspired style!
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