Renaud de Lesquen, president of YSL & Designer Brands, describes Emily Blunt in the campaign as “a fiery, almost reckless woman with magnetic seduction, that nobody or nothing can resist,” according to the Telegraph.

The classic scent has been on the market since 1977 and Emily clearly understands the importance of being its face.

“I am very honoured to have been chosen to be the face of Opium,” she says. “It is really exciting to embody a fragrance which has stood the test of time without its allure ever being diminished.”

Do you think Emily is right for the role of a sexy vixen in this ad campaign?

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