Jennifer Aniston looked stunning at the Academy Awards on Feb. 24 in Los Angeles wearing a strapless red Valentino dress. Meanwhile, TV viewers got their first glimpse at Jen’s newest business venture — being the face of Aveeno!

In the commercial that debuted during the Oscars, Jen’s “agent” is telling her about a bunch of brands that want her as the face of their products. None of them are quite right — too many fragrances, too much color, not her style. That is, until Aveeno comes along.

Although Jen hasn’t endorsed any specific products yet, she is seen using the Daily Moisturizing Lotion in the ad.

Aveeno has a wide line of products including body care, hair care, sun care, baby care and more. We especially love the Living Color – Color Preserving Shampoo and Conditioner, Positively Radiant Tinted Moisturizer and the Ultra Calming Makeup Removing Wipes. 

Jennifer Aniston Working With Aveeno

Jennifer’s rep confirmed the news on January 17. “We can confirm that Jennifer Aniston will be partnering with Aveeno for skincare,” her rep Stephen Huvane told E! News. “You can expect to see the results of this collaboration later this year.”

Jen also has endorsement deals with Smart Water and Living Proof haircare. She also has her own fragrance.

Watch Jen’s commercial right here and tell us, HollywoodLifers, do you think Aveeno is a good brand match for Jen?

– Dory Larrabee

More Jennifer Aniston News:

1. Jennifer Aniston’s Perfect Oscar Hair: Get Her Exact Look With Living Proof
2. Jennifer Aniston’s Platinum Blonde Hair Makeover: Hot Or Not? Vote
3. Jennifer Aniston To Be Spokesperson For Living Proof Haircare

I asked my lovely co-workers to tell me what products they have in their showers, medicine cabinets and makeup bags that they couldn’t do without. Click through the gallery of skincare, nail polish and makeup to see what they love, why they love it and where YOU can buy it!

What products are you loving right now, HollywoodLifers?

–Eden Univer

You don’t need to be a celebrity like Ashley Greene to have shiny, healthy hair. The Aveeno Nourish + Moisturize Shampoo cleanses and softens my hair just as well as some of the most expensive shampoos I’ve tried. Use it together with the Nourish + Moisturize Conditioner. Combined, they cost less than twelve dollars!

At a recent salon experience with Aveeno celebrity hairstylist, Patrick Melville, my hair was washed and conditioned with the Nourish + Moisturize products. I walked away with incredibly smooth hair. Patrick explained that my parched scalp was in desperate need of some TLC. The shampoo and conditioner have been in my shower ever since.

Would YOU try a shampoo that costs $5.59?

Eden Univer

Get Glamorous With Our Friends at Glamour.com!

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4. Healthy Eating for Weight Loss: 8 Foods That Keep You Full (and 4 That Don’t)

I asked my lovely co-workers to tell me what products they have in their showers, medicine cabinets and makeup bags that they couldn’t do without. Click through the gallery of hair tools, fragrance, nail polish, sunblock and makeup to see what they love, why they love it and where YOU can buy it!

What products are you loving right now, HollywoodLifers?

–Eden Univer

There’s a slew of creams and formulas on store shelves that claim to make breasts firmer and just as youthful as they were when you were a teenager. We asked doctors about the truth behind these lotions and potions. Do they really give you the bang for the buck?

If you take a look at the ingredients in breast firming products, the list normally includes moisturizers like cocoa or shea butter and hyaluronic acid or antioxidants like vitamin E. While these ingredients can improve the skin’s tone and texture, they don’t have the ability to to firm or tighten the skin.

“None of the bust firming creams on the market have scientific data to prove that they work,” says Dr. Marianna Blyumin-Karasik of the Baumann Cosmetic and Research Institute. “So they may advertise that they have ingredients that theoretically improve skin quality and then lead to firming, but they have no evidence to back it up.”

But there is still hope. “The most important thing to do to keep your breasts perky is to wear a very supportive sports bra when you work out and use a mild prescription retinoid such as tretinoin on the breasts that can help firm by building collagen,” says Dr. Leslie Baumann of skintypesolutions.com.

Even though retinoids have a permanent effect, you can’t use them while pregnant or breastfeeding because you need to ensure that they don’t get into the breast milk. While pregnant, try Aveeno Ageless Vitality Night Cream. It has an electric charge that may stimulate cells to make more elastic tissue that may help prevent sagging. Dr. Baumann says this is proven on the eyelids and worth a shot.

–Jeannine Morris

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