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Posted Wed, January 12, 2011 2:28pm EDT

Go Behind The Scenes With Rumer Willis At The Badgley Mischka Spring 2011 Shoot!

Watch Rumer frolic on the beach and check out the spring ads for the brand!

Back in December, Badgley Mischka announced Rumer Willis as the face of their spring 2011 campaign and released a photo of the star being fitted for a strapless dress from the spring collection, (that Katy Perry previously wore on the red carpet). Now the campaign is finally out, and we’ve got a slew of behind the scenes shots– watch the star show off a softer side in the latest campaign.

Check out Rumer as she flaunts the feminine frocks with the beach serving as a gorgeous backdrop and tell us what you think — was Rumer a good fit for the campaign?

Katrina Mitzeliotis