Posted Wed, January 12, 2011 2:28pm EST

Go Behind The Scenes With Rumer Willis At The Badgley Mischka Spring 2011 Shoot!

Watch Rumer frolic on the beach and check out the spring ads for the brand!

Back in December, Badgley Mischka announced Rumer Willis as the face of their spring 2011 campaign and released a photo of the star being fitted for a strapless dress from the spring collection, (that Katy Perry previously wore on the red carpet). Now the campaign is finally out, and we’ve got a slew of behind the scenes shots– watch the star show off a softer side in the latest campaign.

Check out Rumer as she flaunts the feminine frocks with the beach serving as a gorgeous backdrop and tell us what you think — was Rumer a good fit for the campaign?

Katrina Mitzeliotis

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Posted at 3:56 PM on August 23, 2012  

I think she’s lovely and should be judged for herself… nothing to do with her mother

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Posted at 6:01 PM on January 12, 2011  

I agree, gbtw. I know beauty is subjective but I don’t find her physically attractive at all.

And I’m sorry, but she’s called a “star” twice in this story. I think that’s quite a stretch!!!

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Posted at 3:20 PM on January 12, 2011  

wow. the cover shot isn’t bad (b/c she’s got her hand in front of her face), but she’s really really homely. it’s a shame she couldn’t follow something more intellectual b/c she’s never going to be able to fill her mom’s shoes and she will always be judged by that standard, aesthetically. it took a lot of hard work (by demi and doctors) for demi to get her body to look the way it did- but her face was always gorgeous and i don’t think rumer can fix her own. sorry rumer. you could in theory be a better actress than mom, but you’ll never look better than she did (and does). try something else.

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