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Posted Wed, July 28, 2010 1:41pm EDT

Go Behind The Scenes On The Material Girl Shoot With Taylor Momsen, Madonna, & Lourdes!

Madonna and her mini-me were super involved with every aspect of the shoot! How cool is that?

Although they tried to keep the identity of the face for their brand new line, Material Girl, under wraps we had a strong feeling it was Taylor Momsen all along! And, after checking out the behind the scenes photos, I can only imagine how fun it must have been on set, with Madonna standing in as photographer and her daughter, Lourdes, serving as a super stylist!

Taylor’s look definitely adds to the overall edgy/funky vibe of the fun collection. In fact, the starlet was so pleased to be chosen as the face she’s performing live on Aug. 3 in Herald Square to celebrate the launch — based on how covetable and affordable (prices range from $12-$40) the clothing is, I recommend scooping it up while you can!

-Katrina Mitzeliotis