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Posted Wed, February 23, 2011 1:11pm EST

Check Out Kelly Osbourne's First Material Girl Campaign!

The star, who replaced former face of the brand Taylor Momsen, looks edgy yet sweet in the new campaign!

For Madonna and Lourdes’ spring collection for Material Girl, the mother-daughter design duo enlisted Kelly Osbourne as the face of the brand! With her deep roots in rock and roll and her penchant for fashion, Kelly seems like a perfect fit, replacing the first face of the line, Taylor Momsen.

Shot in the East Village by photog Brooke Nipar, Kelly poses up against graffiti by the bathroom in Lit Lounge and on the counter at Mars Bar. Check out the latest campaign where the star gallivants around NYC!

Do you think Kelly is a better fit for the brand?

Katrina Mitzeliotis