Posted Wed, March 2, 2011 12:46pm EDT

Behind The Scenes With Kelly Osbourne, Madonna & Lourdes At The 'Material Girl' Shoot!

Posted Wed, March 2, 2011 12:46pm EDT

Check out the super new shots of the latest face of the brand and the dynamic mother-daughter duo!

If you loved Kelly Osbourne‘s spring/summer campaign for Material Girl, wait until you see these candid, behind-the-scenes shots of the star — in fact, even Madonna and Lourdes make an appearance!

From styling Kelly to deciding on which pictures to use, the mother-daughter duo was totally hands on! Check out how the campaign came together with this special sneak peek from behind the scenes.

Katrina Mitzeliotis

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