Posted Tue, March 22, 2011 12:30pm EDT

Breaking Beauty News: Katie Holmes For John Frieda!

Posted Tue, March 22, 2011 12:30pm EDT

In a new short film, Katie Holmes plays a Hollywood star who learns to color her own hair!

Katie Holmes, 32, will appear in a new campaign for haircare brand John Frieda, promoting its new Precision Foam Colour range! Her short film is called “The Decision,” and Katie plays a movie star who takes her haircare into her own hands by coloring her own hair at home. Katie‘s film will be viewable online after its red-carpet premiere in NYC on Mar. 22!

Though Katie has done campaigns for Ann Taylor and J.Crew before, this is her first time as the face of a beauty brand. From the preview images, we are totally loving Katie’s red lips and structured waves. We can’t wait to see it!

Will YOU be checking out Katie’s short film for John Frieda? Vote in the poll below!

–Allie Jordan

Katie Holmes to star in beauty short

Relaxnews

Katie Holmes on the set of The Decision by John Frieda

courtesy of John Frieda

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Hollywood actress Katie Holmes will feature in “The Decision,” a short film to promote haircare brand John Frieda’s new Precision Foam Colour range that can be watched online from March 22.

In the movie, which supports the biggest launch in the history of the brand, Holmes plays a woman who ‘cheats’ on her professional hair colorist, dying her own hair at home.

It is the first time Holmes, who has previously fronted fashion ads for Ann Taylor and J.Crew, appears in a major beauty campaign.

After premiering at a red carpet event in New York City on March 22, the film will go live on http://www.facebook.com/whatsinthebag.

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