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Posted Fri, November 5, 2010 6:32pm EST

On The Scene at Dash NYC! Business Is Booming — Kardashians Visit Every Day!

The new Dash location in New York City is the hottest spot in Soho, and the Kardashian sisters have been in every day to witness their store’s smashing success!

HollywoodLife.com visited Dash this afternoon, and although the Kardashians weren’t there at the time, it was jam packed with shoppers and fans checking out the merchandise and hoping to catch a glimpse of the famous family. “I would faint if I saw Kourtney,” we overheard one shopper gleefully remark as she tried on a $180 faux fur vest.

A fur piece at Dash is no surprise, considering Kim’s love for the real deal! Khloe? Not so much.

The boutique, which had its grand opening on Wednesday, has a wide range of styles in stock. From flashy $484 alice + olivia sequin dresses, like the one Kim wore to the opening, to trendy Eugenia Kim fedora hats for $275. Also among the racks? Casual but funky Wildfox t-shirts, which we were told are the hottest sellers so far. They start around $50.

The jewelry, which includes silver and gold CC Skye pieces that start around $80, is also said to wildly be popular among Dash shoppers. You can also find Kim’s QuickTrim products, and of course Dash-goers will have no problem getting their hands on her signature perfume at the store.

And FYI: make sure you don’t go shopping thirsty! Bottled water at Dash will cost you $10!

Check out our exclusive pics from inside the store!

–Ashley Joy Parker