Less than a week after Kendrick Lamar gave us the gift that is ‘DAMN,’ the rapper has dropped an epic music video for ‘DNA.’ Warning: this video contains lie detector tests, handcuffs, a ScHoolboy Q cameo and copious amounts of Don Cheadle. WATCH!
“Kendrick Lamar. Two first names, huh, the f— is up with that?,” Don Cheadle, 52, playing an interrogator, asks Kendrick Lamar, 29, in his new video for “DNA.” “You know what DNA stands for? Dead N—a Association,” he adds. It’s going down! WATCH above.
The video, directed by Nabil and the Little Homies, draws you in immediately. It’s entertaining to watch Cheadle’s character attempt to get a handcuffed Lamar to succumb to a lie detector test, only to seemingly become possessed and start rapping. Lamar later breaks free like a boss to join up with ScHoolboy Q and other friends. So good!
Fans are obviously living for the video, which racked up hundreds of thousands of views in a matter of minutes. “Kendrick Lamar be dropping fire music videos. How’d he get Don Cheadle in there? 2 GOATs in one scene,” @vllxn tweeted. “Ladies and Gentlemen, this is what you call an artist,” one person commented on the video. “How can you not love kendrick lamar?” another fan asked, presumably in a rhetorical fashion. Same.
No matter what you think, the visual is undeniably powerful — definitely another win for Lamar, whose album is now the highest rated album of all time on Metacritic with a score of 97/100. The numbers don’t lie, people!
HollywoodLifers, what do you think of the music video for “DNA?” Tell us if it’s your favorite Kendrick Lamar video so far!