Encouraging young people to live louder and live bolder, Kendall Jenner appears in a new video campaign for Pepsi — wearing a platinum blonde wig! See it by clicking below.
Kendall Jenner is seriously channeling Kim Kardashian‘s platinum blonde days, as she appears blonde in a new ad campaign for Pepsi. The video hit the web on April 4, and it inspires and encourages people to live in the movement.
The message behind her blonde wig and dark lip is that this look is not authentic to her. Joining a movement that is literally marching past her, she strips off the hair and makeup, revealing a more natural look. This jeans and tee, girl-next-door vibe is who Kendall really is, and she joins her fellow marchers with a smile on her face.
She even offers a Pepsi to the opposition — the police — to ease the tension. He accepts and everyone is happy! The short film is set to “Lions” by Skip Marley.
It’s true — Kendall does not look natural with blonde hair, but it’s fun to see! She once went blonde on the runway, for Balmain in March 2016.
Kendall spoke about the campaign:
“I am thrilled to join the legendary roster of icons who have represented their generations and worked with Pepsi. To me, Pepsi is more than just a beverage — it registers as a pop culture icon & a lifestyle that shares a voice with the generation of today. The spirit of Pepsi — living in the ‘now’ moment — is one that I believe in. I make a conscious effort in my everyday life and travels to enjoy every experience of today.”
Cindy Crawford and Britney Spears are other famous faces that have appeared in Pepsi ad campaigns.
HollywoodLifers, do you love Kendall Jenner blonde for Pepsi?