Move over Kylie Jenner, Kanye West is creating a makeup line! We are not making this up, believe it or not, Kanye is reportedly creating a cosmetics brand, DONDA, after his late mother and we are freaking out. What do you guys think of this crazy news? Would you buy his cosmetics line?
Everyone knows that Kylie Jenner, 19, is the queen of cosmetics and ever since she came out with her own brand, Kylie Cosmetics, and started selling lipsticks, the world was sent into a tizzy. Her makeup sells out in seconds and the world goes nuts for her new launches. What’s going to happen now, though, considering her brother-in-law, Kanye West, 39, is reportedly creating his own makeup brand, DONDA, after his mother who passed in 2007.
According to TMZ, Kanye filed legal documents declaring that he will start producing makeup, perfumes, lotions and other cosmetics under the brand name, DONDA. This doesn’t come as a total surprise, though, because back in Feb. 2016, Kanye tweeted his ‘Donda Chart,’ which he planned to be a communications company, covering everything from lifestyle to home, to even medical research?
Here is my Donda chart that I wrote 4 years ago that everyone laughed at… pic.twitter.com/g1po6Z3H55
— KANYE WEST (@kanyewest) February 15, 2016
It seems as though Kanye and Kylie are always in competition with one another. How can we ever forget the family riff that was caused because Kylie signed on to be the face of Puma, the biggest Adidas competitor, which Kanye is a part of. While we think that Kanye will definitely give Kylie a run for her money, it’s hard to believe that anybody could knock out the empire that is Kylie Cosmetics.
What do you guys think of the news that Kanye is starting a cosmetics brand? Would you shop his makeup line?