Budweiser might have just won Super Bowl 51. As President Donald Trump is banning Muslims and building walls against Mexico, Budweiser released a Super Bowl ad highlighting how its immigrant founder found his way to the ‘American Dream.’
The 15-second teaser of the “Born The Hard Way” spot had already caused a buzz. The spot promised to show the origin story of Adolphus Busch, the German-born, Anheuser-Busch co-founder. Needless to say, Budweiser delivered, creating something more than a simple commercial.
Though it’s really just a sixty-second ad meant to sell people beer, this Super Bowl commercial is already something greater than that. In a time when President Donald Trump, 70, is causing protests over his “extreme vetting/travel restrictions” (aka the “Muslim Ban”) the “King of Beers” showed the struggles that an immigrant faces when coming to America.
From the bigotry Adolphus faces at the border – “go back home,” one American shouts at him – to the hardships of finding a city that would accept him, the beermaker’s story is one of hardship and determination. The best moment, of course, it saved for last.
Though the ad opens up with a gentleman saying, “You don’t look like you’re from around here,” insinuating he’s about to challenge Adolphus on his heritage, the man is actually reaching out in a display of kindness. “A beer for my friend, please,” the man says, before introducing himself as Eberhard Anheuser. Together, these German-born immigrants would create the company that would become the largest beer producer in the world.
Adolphus’ story is truly an amazing one that started in 1857 when he and his brothers left Germany and moved to St. Louis. It was in St. Louis where Adolphus would take over his father-in-law’s company to become the “King of Beers.”
“Adolphus would be proud to know we are continuing to celebrate his legacy and his relentless pursuit to create the most iconic beer brand in the world,” said Steven Busch, Adolphus’s great-great-grandson, in a statement. “It’s an honor to follow in his footsteps in the beer business. He lived the American dream and his perseverance, hard work and unwavering commitment to quality laid the foundation for the success of Budweiser and this great company.”
Though Budweiser has come out to say that their ad is “super relevant” but not intended to be political, it’s hard to not ignore the parallels as to what’s going on. With Donald Trump going forward with his Mexican border wall and issuing a ban on travellers from seven predominantly Muslim countries from entering the U.S., Budweiser’s ad shows just how valuable immigrants are to America and “The American Dream.”
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