Web stars lost a huge asset on Oct. 27 when Twitter revealed that it was shuttering Vine, the video sharing app they purchased in 2012 for $30 million. Here’s why the shutdown is such a tragedy in the internet entertainment industry.
It’s a sad day, web fans. Twitter revealed that they planned to close down Vine, the pioneer app of the 6-second looping video, and we don’t even have that long to say farewell. The site will be gone for good in just “a few months,” and I’m a little torn up about it. Here’s why.
Vine filled a niche that nothing else was filling. It essentially created a new genre of comedy: super-short form. Comedians had just 6 seconds to get to the punch line, and they quickly learned to do it with panache. People who were already successful comedians reached a younger generation that’s used to consuming media fast (like very fast) and always wanting more. Actors like Josh Peck and Jason Nash found new life on Vine, by translating what they learned from working on the big screen to a pocket-sized version.
Then there are the dozens of new stars that were born from the app. People like King Bach, Brittany Furlan, the hunky Cameron Dallas, Logan Paul and Nash Grier. These are young, talented people who looked at video and comedy and entertainment differently than YouTube stars. They didn’t need to talk about their personal lives. They didn’t need high production value. They didn’t need fancy sets or lights or anything. These entertainers were pushing the boundaries and truly experimenting with their art. Vine was quick and dirty, and if you had an idea and some passion, you could turn it into a business.
Unfortunately that business didn’t pan out the way Twitter expected it to when it bought Vine in 2012 for a reported $30 mil. Twitter has been suffering from it’s own financial burden and as users moved on to Instagram or Snapchat, Twitter didn’t continue to update Vine to stay current and fresh. Now, we’re going to lose an entire genre of comedians and personalities who reached the point of being honored at the Streamy Awards and Teen Choice Awards. It seemed unimaginable, like YouTube shutting down or TV ceasing to exist, but nothing is guaranteed as technology moves forward, so always support the platforms you love or they could disappear.
HollywoodLifers, how do you feel about Vine closing down? Share your thoughts with us!