Ciara is the new global brand ambassador for Revlon, the brand announced on October 18. Keep reading to see what she had to say about the honor and find out when her campaign kicks off!
“I’ve been a fan of the iconic Revlon brand my entire life,” Ciara said in a statement on October 18. “In fact, my name comes from the Revlon Ciara fragrance. It was a gift given to my mother from my father, and she fell in love with the scent and the name. It’s incredible to think that after all those years I would be joining the Revlon family as the newest Global Brand Ambassador.”
“I’m excited and grateful to join a long line of inspiring brand ambassadors before me and to help Revlon continue to encourage women to CHOOSE LOVE,” she continued.
Her campaign will debut October 22 and continue through November. Ciara will promote the upcoming ColorStay Eye and Revlon Kiss Balms, which will be available in 2017.
The Revlon family is thrilled to have Ciara on board. Revlon President & CEO Fabian Garcia told us, “As a woman who exemplifies confidence and beauty, Ciara is a perfect Ambassador to represent Revlon. Ciara is a talented and accomplished artist, loving wife and mother and a model of female empowerment. We are proud to have her represent our brand as she personifies the meaning behind the CHOOSE LOVE campaign.”
Ciara just married Russell Wilson in a stunning wedding, so she’s choosing love in all aspects of her life!
HollywoodLifers, do you think Ciara for Revlon is a great partnership?