Gigi Hadid looks strong and sexy in a new campaign for Reebok, which was released on October 4. See what Gigi has to say about the physical, mental and emotional benefits of working out below.
Gigi Hadid is no stranger to fashion campaigns, but now, she’s conquering the fitness world.
The new Reebok campaign, titled #PerfectNever, is short for “Perfect Never Gets Better.” In a teaser video, Gigi is seen in the boxing ring throwing punches at the camera.
In a statement, Gigi revealed: “Working out isn’t only physical for me. It’s mental. It helps me escape the noise in my head. It’s the only time my mind goes quiet.”
Gigi continued: “When I was a competitive athlete, I used to be so focused on being perfect that my coaches would take me out of competing altogether. I’d focus on my mistakes which would breed more missteps — a domino effect. Until I learned to change the channel, to re-focus, re-set. It was my mistakes, my imperfections that motivated me most.”
Gigi hopes to inspire and empower girls and women of all ages, and make body shaming a thing of the past.
Boxing is a way of life for Gigi, who used her skills to elbow an attacker who picked her up in Paris in September. Gigi has previously spoken about her love for boxing: “It’s my new obsession. [The boxing ring] is like my second home in New York,” she told Us Weekly. “It’s not just like going to the gym and working to work out, because that gets so boring to me. It’s something I can get better at, and that’s why I like it.”
This Reebok #PerfectNever campaign first kicked off in July with fighter Ronda Rousey. See more pics of Gigi and the clothes from the Fall 2016 line in the gallery above.
HollywoodLifers, do you love Gigi Hadid’s new Reebok campaign? Do you work out every day?