Instagram is taking on Snapchat head to head! The photo sharing app just introduced its new ‘Stories’ feature, which allows users to share snippets of their life for a 24-hour window. Hmm…sounds an awful lot like Snapchat right? Well, even the Insta creators agree!
It’s hard to deny that Instagram Stories is an exact clone of Snapchat. The new feature allows users to share pictures and videos not on their profile, but in a separate area of the app that only shows the content for 24 hours before it disappears. But even Kevin Systrom, co-founder and chief executive of Instagram, isn’t afraid to admit that Snapchat was the original place for the disappearing photos and videos concept!
“They deserve all the credit. When you are an innovator, that’s awesome. Just like Instagram deserves all the credit for bringing filters to the forefront,” Kevin told TechCrunch. “This isn’t about who invented something. This is about a format, and how you take it to a network and put your own spin on it. Facebook invented feed, LinkedIn took on feed, Twitter took on feed, Instagram took on feed, and they all feel very different now and they serve very different purposes. But no one looks down at someone for adopting something that is so obviously great for presenting a certain type of information.”
Despite the fact that there’s not really a difference between the Stories feature and a Snapchat Story, Kevin does make a pretty valid point that these apps all kind of copy each other’s ideas to create their own combination. Snapchat does have filters for users to utilize, after all!
So how exactly does Stories work? If you want to view someone’s story, simply hit their profile picture. From there, it really does operate just like Snapchat, as you can hop back and forth from story to story and can only comment on pictures/videos privately. Unlike normal Instagram, public comments and likes aren’t available on Stories. One cool unique feature, though, is that you can choose particular parts of your story to post on your Insta profile.
For those who might still be a little bitter about Instagram totally copying Snapchat, Kevin also insisted that the “gone in 24 hours” concept is something Instagram creators have had on their radar for quite some time. As great as Instagram is for sharing amazing pictures, they don’t just want to be the app that only allows users to share beautified images.
“Our mission has always been to capture and share the world’s moments, not just the world’s most beautiful moments,” Kevin said. “Stories will alleviate a ton of the pressure people have to post their absolute best stuff.”
Instagram Stories will become available globally on iOS and Android over the next few weeks. Maybe Snapchat will be inspired to implement a profile feature in that time, huh?!
HollywoodLifers, are you excited about the new Instagram Stories feature? Will you use that instead of Snapchat now? Tell us below!