The latest chic café trend sweeping the restaurant world is…cereal! Kellogg’s NYC opened up in Times Square and if you want all the details about New York City’s hottest place to grab a bite, here are 5 things to know!
Let’s be honest: anytime is a good time for a bowl of cereal. Now, busy people on the go in New York City can get all the Corn Pops, Apple Jacks, Foot Loops and Frosted Flakes they want, thanks to the brand new cereal café, Kellogg’s NYC. Learn a bit about this new trendy NYC restaurant before it becomes impossible to book a reservation.
1. You can find Kellogg’s NYC in the busiest part of New York City,
Kellogg’s NYC will open on July 4 in the heart of Times Square — on Broadway and between 48th and 49th street. How convenient! Manhattanites and tourists craving a quick bit of breakfast cereal can pop in and grab a quick snack before catching a showing of School of Rock or Fun Home.
2. They’re serving some fancy breakfast.
The café’s menu boasts items like Rice Krispies covered in fresh strawberries and green tea powder or Corn Pops with blueberry jam and lemon zest. These breakfast concoctions come from the mind of Christina Tosi, the founder and owner of behind Momofuku Milk Bar. “I didn’t want to create anything you couldn’t create at home,” she told Thrillist.
3. There’s a prize in that cereal box!
Once you order, you’re given a buzzer that flashes a number when your food is ready. You then go over to a red cabinet with that number and pick up your food. Along with your cereal, you might win a prize, according to Anthony Rudolf, the restaurant’s designer. One cereal enthusiast might even win a pair of tickets to Hamilton!
4. There’s more than cereal at Kellogg’s NYC.
If it’s too hot for cereal, cool down with a cereal sundae. Kellogg’s NYC offers a selection of ice cream and cereal dishes, including Life In Color, which mixes Foot Loops, passion fruit jam, lime zest and marshmallows. Delicious!
5. Be sure to bring your wallet!
“One-third of cereal consumption happens outside of breakfast hours,” Noel Geoffroy, SVP of Kellogg’s marketing and innovation, told CNN Money. Well, be it in the middle of the afternoon or at the break of dawn, a cereal enthusiast better bring enough cash. A regular bowl of cereal and milk will cost $4.50, while one of the special dishes will cost $7.50. The cereal sundaes are $8.50 for a small, $9.50 for a regular. However, for Times Square, those prices aren’t that bad.
Are you excited about Kellogg’s NYC, HollywoodLifers? Would you like a cereal café in your town?