Kylie Jenner’s latest PUMA campaign is here and she’s throwing it back to an iconic shoe — the Suede Classic! Along with Kylie, the brand tapped a slew of cool kids to show off the revived style. From the retro vibes to the new class of faces, we’re totally obsessing over the latest shoot. Check it our here.
Kylie Jenner, 18, tried a retro look for her latest PUMA campaign — and we can’t get enough of the edgy shoot! The star took to Instagram on June 29 to tease the latest campaign, where she can be seen posing on a graffiti-covered subway car, (something we haven’t actually seen in real life in decades), all while rocking short-shorts, high-socks, and PUMA suede sneakers, a pair of oversized glasses framing her face — and she totally works it for the shoot, all while showing off the signature shoe.
Along with Kylie, the campaign features Snapchat star YesJulz, rapper Young Thug, and brothers Khalif and Aaquil Brown, from hip-hop duo Rae Sremmurd. The campaign was lensed by photog Jamel Shabazz and the images were captured in Brooklyn, NY. It’s all about something old and something new! The juxtaposition between the Eighties and Nineties trends, (which are obviously making a major comeback), look amazing on this hot new cast of stars. “It’s an old school versus new school sort of thing,” Adam Petrick, Puma global director of brand and marketing, told our sister publication WWD.
Check Out Kylie Jenner’s HOTTEST Looks
From the short hair to the glasses, we’re loving the way Kylie rocked this retro new look. In another shot, she flaunts her toned midriff in a sports bra — and Kylie is no stranger to bringing the sexy athleisure look into her everyday street style. Check it out above and let us know what you think of the cool new campaign.