In a world of Beyonces and Taylor Swifts, it’s not easy for female singers to stand out as a fierce musical force. But Fifth Harmony didn’t just manage to do that with their second album, ‘7/27’ — they declared themselves as a group that’s ready to take the world by storm!
If you need a few pointers on how to be fierce, just enlist the girls of Fifth Harmony for a little help. Camila Cabello, Lauren Jauregui, Dinah Jane Hansen, Normani Kordei, and Ally Brooke Hernandez have always had a girl-power presence about them, but their sophomore album, 7/27, proves that they not only have confidence, they have the talent to back it up!
After getting a taste of the sass that the 5H girls would be bringing on their second record with the first single, “Work From Home,” it was clear to see that the group has matured both in their sound and their lyrics. Rather than starting off with the hit, Fifth Harmony opted for an even more triumphant beginning with “That’s My Girl,” which is a declaration of authority that’s perfect for an album kickoff. It represents everything that Fifth Harmony has since releasing Reflection last year — confidence, sass, and mad talent.
The confidence continues on the high-roller jam “The Life,” the awfully sexual “All In My Head (Flex),” and perhaps one of the best songs on the entire 12-track record, “Not That Kinda Girl.” The latter of the three takes 5H back to the days of 80s power pop and provides a refreshing new spin on their typical bass-bumpers. And even when they’re not completely turning up the diva on more R&B driven songs like “Dope,” Fifth Harmony’s voices still have a way of effortlessly impressing.
But as they bring the girl power throughout 7/27, the Fifth Harmony girls show that they’re capable of providing a wow factor that doesn’t involve diva-esque stylings. The slow, yet bouncy “Write On Me” is one of the best showcases of their vocals, and as well as perhaps the most lovey-dovey song on the album, “Squeeze.” They’re even able to take a step back from the confidence and admit vulnerability on tracks like “Scared Of Happy” and “No Way.” As great as the empowering tracks are, it’s these songs that really show Fifth Harmony’s artistry.
Although there are currently plenty of female singers in the game who have the same kind of schtick as Fifth Harmony, the group’s sound sets them apart, as it brings together five different kinds of fierce and makes for a uniquely collective confidence. And while 7/27 displays their evolution as a group, what it also does is shows fans that their confidence isn’t just for show. On their previous record, Reflection, the fierceness came on a bit strong, almost making it feel forced. But this album presents a comfortable confidence, which is what’s going to keep them around — and it seems they are fully aware of that!
What do you think about 7/27, HollywoodLifers? Which songs are your favorite? Tell us below!