Budweiser claims to be the ‘King of Beers,’ but it’ll now be known simply as ‘America.’ Bud announced a major name change on May 10, saying it will give its cans and bottles a major patriotic makeover.
For those sipping back a cold Budweiser during the summer, they’ll savor the cool refreshing taste or America. Or, at least, they’ll be drinking a beer called “America,” as the company is renaming its drink after the United States!
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Budweiser drinkers will see “America” on the can where the company’s name used to be, according to Fast Company. That’s not all – the slogan “King of Beers” has been changed to “E Pluribus Union,” “The World Renowned” has been switched to “Land of the Free” and the name of the company (Anheuser-Busch, Inc.) has been updated to read “Liberty & Justice For All.”
It just makes you want to stand up and salute! The new packaging will also include the Pledge of Allegiance and lyrics from “the Star Spangled Banner” and “America The Beautiful.” However, the name Budweiser will still be seen, as the company’s iconic bow-tie logo will be on the back of cans and across the neck of Budweiser bottles, according to Digg.
“We are embarking on what should be the most patriotic summer that this generation has ever seen,” Ricardo Marques, vice president of Budweiser, said, according to PR News. The Bud VP noted that with the 2016 Olympics in Rio and the Copa Americana Centenario being held in the U.S. for the first time, the beer company wanted to get into the spirit.
“Budweiser has always strived to embody America in a bottle, and we’re honored to salute this great nation where our beer has been passionately brewed for the past 140 years.” Cans with the new name will appear nationwide on May 23 and “America: the beer” will be available until the 2016 Presidential election in November, per to PR News.
The change will only happen to regular Budweiser beer. There’s no word if Bud Light will be called “America Light,” per Mashable. Considering the company faced a major backlash after a Bud Light label change seemed to endorse rape culture, they may want to leave that brand alone. There will be plenty of patriotism with Budweiser — aka “America” — to go around.
What do you think about Budweiser’s name change, HollywoodLifers?