Congrats, Cara! The stunning supermodel is now the face of the British beauty brand, Rimmel announced on April 13.
Cara Delevingne, 23, will appear in advertisements for the brand, wearing their cosmetics in fun, new ways. We think the quirky model and actress is the perfect fit to be the face of Rimmel London! Do you?
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Cara said in a press release on April 13: “I’m honoured to be working with Rimmel. It’s the first make-up brand I was introduced to as a teenager. I’m a London girl through and through and Rimmel truly captures and represents the city’s edgy, cosmopolitan beauty styles.”
Cara Delevingne For Rimmel London — New Brand Ambassador
Johanna Bussinelli, Chief Marketing Officer of Color Cosmetics at Coty, Rimmel’s parent company, added: “Cara Delevingne is the perfect embodiment of the trend-setting Rimmel brand and its edgy, streetwise personality. With her bold, modern look, fierce fashion sense and confident stance that true beauty comes from within, Cara is globally admired for her individuality and self-expression.
She will be a powerful addition to the brand, inspiring a new generation of women and showcasing a different facet of the eclectic London look.”
Montse Passolas, Vice President of Global Marketing at Rimmel London, said in the same press release: “Cara Delevingne’s striking look and unique sense of style mean she’s the personification of Rimmel cool. With her prodigious talents and fearless spirit, she’s a true inspiration to young women everywhere.
Cara also has a huge online presence and social media following, through which Rimmel can reach out and talk to our core consumers. She is an iconic British ambassador and a fantastic partner for the brand.”
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We couldn’t agree more! Check out Cara on Rimmel’s Snapchat on Friday, April 15 — she will be answering YOUR questions live!
Are you excited to see that Cara is the new face of Rimmel London? Do you use their makeup?