Beyonce has chosen Jillian Mercado, a model with Muscular Dystrophy, to be the face of her new campaign, and we couldn’t be more excited. Jillian models merchandise from Bey’s songs, and it’s amazing. What do you think of the campaign?
Jillian Mercado, a model with Muscular Dystrophy, has officially been named as the face of Beyonce’s latest campaign. Jillian models Beyonce, 34, merchandise from her new song, Formation, and the collection features hats, sweatshirts, and other apparel with lyrics from Queen Bey’s song on it. We love this campaign, don’t you?
Jillian was so excited to announce this amazing news, posting a pic from the campaign, with the caption, “OK LADIES now let’s get in FORMATION! So BEYond excited to finally announce that I’m on the official @beyonce website!!! A special shout out to Queen Bee herself and the amazing team behind it” How sweet is that?
She is featured rocking different t-shirts and sweatshirts with meanings from the song, Formation, but we especially love the baseball cap she dons, with the words, ‘Hot Sauce,’ written across it.
While this definitely isn’t Jillian’s first rodeo in the modeling industry, (she is signed to IMG Models), it’s safe to say this is probably her most exciting venture. She has been featured in other campaigns before such as Diesel and the CR Fashion Book issue number 7.
Jillian spoke to Racked, back in 2014, about how she is changing the modeling industry, “I feel like the modeling industry has been stuck on this one notion of perfection. But we are all human, everyone has flaws and it’s refreshing when you can relate to someone in an ad. Sometimes these advertising and campaigns feel so distant because you don’t look like the models and they feel far away, it’s a fantasy so you don’t know why you’d even buy the clothes.”