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Caitlyn Jenner Starting Own Makeup Line — Competing With Kylie Jenner?

Thu, February 18, 2016 10:22am EDT by Dory Larrabee 6 Comments
Image Courtesy of E!/ Instagram

On the heels of Kylie Jenner’s massive success launching her own line of Lip Kits, Caitlyn Jenner has filed a trademark for her very own cosmetics line!

First came Kardashian Beauty, then Kylie’s Lip Kits, now Caitlyn Jenner Cosmetics? TMZ is reporting that Caitlyn scooped up the rights to use her name for a line that not only includes makeup but also fragrance, nail polish, and skin care.

At this time, TMZ says Caitlyn doesn’t have any definite plans, but she trademarked her name as an option for a line in the future. The trademark covers cosmetics, fragrances, makeup remover, nail polish, and skin care, so Caitlyn is obviously thinking big!

Caitlyn Jenner’s Makeup Line — Getting Tips From Kylie Jenner?

Kylie Jenner‘s Lip Kits launched with 3 shades in November of 2015 and sold out in seconds — literally. The line has already expanded to 6 shades including a pretty red called Mary Jo K.

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Kylie’s Instagram changed from “Lip Kit By Kylie” to “Kylie Cosmetics,” giving us the feeling she isn’t done expanding her makeup empire, either. Each Lip Kit contains a lip liner and a matte liquid lipstick. The shades range from a pale pink, to a hot pink, to red to a brown. Each time the kits go on sale, they sell out immediately.

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Kylie wrote on Instagram on Feb. 17 that she would be getting more stock in before March. Until then, try this similar matte liquid lipstick by Lime Crime: Lime Crime Velvetines – Cashmere. It’s a #1 best seller on Amazon!

Would you buy cosmetics or skincare by Caitlyn Jenner?