Tommy Hilfiger is in love with creating flirty, irresistible collections for young women, and with his new Fall 2016 T.H. Atlantic cruise collection, he will have them drooling.
Tommy Hilfiger doesn’t just show collections anymore — he creates experiences. Every season, he has taken over a dramatically large space, usually the Park Avenue Armory in New York City, and has transformed it into a world that young women would want to wake up in every day. One season, he took us back to our best collegiate days; another, he immersed us in the rock ‘n roll environment of Mick Jagger and the Rolling Stones. But every time he does this, he creates a magical experience that envelopes the audience and leaves them hungry for his new looks.
For Fall 2016, Tommy took his audience on an ‘love boat’ Atlantic cruise aboard the T.H. Atlantic — an actual recreation of a 1930s style cruise ship that sat in the middle of the Armory floor, complete with “passengers” sitting on the deck while the models strolled by on deck. The show launched with Tommy’s new face — the gorgeous Gigi Hadid — striding out confidently in a pretty, gauzy day dress, perfect for almost every working woman and featuring a nautical pattern sprinkled with subtle sequins. It was jauntily unbuttoned to the waist.
It’s the kind of work look guaranteed to earn any woman a double-take: modern and professional, yet just the tiniest bit provocative. The collection featured loads of wardrobe classics reinvented to feel like fresh must-haves. Women will want to snatch up the double-breasted navy coats, jackets and capelets with gold braided cuffs and collars. Navy leather coats, dresses and skirts with white trimmed stripes, striped and bowed sweaters, cruise-y palazzo pants in wool and denim, and sexy satin and sequin evening nautical shirtdresses would all look perfect on Gigi and other young Hollywood stars like Bella Thorne…and, of course, you!
So step into Tommy’s new Fall 2016 Love Boat collection and get ready for his September launch, where everything will be available to shop in stores and online right after it’s presented. How great will that be to see a look you want at the show and then be able to snap it up immediately?
Don’t you love Tommy Hilfiger’s new H.T. Atlantic collection? Let me know!